Veterinarian Business Cards
In researching potential design directions, I found that many existing designs were to cold and sterile. A veterinarian is on one side a serious profession, but on the otherside needs to show great compassion towards patients and animals caretakers. The aim became to create a unique design that showed would translate compassion and care while grabbing someone’s attention.
I considered using geometric animals as a design direction, however, as that style was broken down it occurred to me that geometric designs present one of the most basic shape of a particular subject matter. I thought that this is actually what constellations do as well.
Constellations served as the basis for different types of animals, while on the reverse side, the handwriting of the client was used to create a more personal feel.